Buying Personal Care Products Online for saving cost
Today, more and more people are opting for the convenience of buying online. Internet and eCommerce have reinvented the buying process for the customers. Online shopping has replaced the traditional approach to buying personal care products with the ability to involve six senses of touch, smell, try, and buy from stores. Now user penetration in the personal care segment for the online market has increased from 5.5% in 2017 to 9.4% in 2019.
More shoppers are using the online platform every year for personal care products. The reason is that buying online is more than just a click or a transaction. Online shopping provides a lot of alluring options to shoppers. Firstly, more brands, product categories are available online as compared to traditional ways, for example, Bath, Body, Hand & Feet Care, Face Care, Hygiene, Wellness, Men’s Grooming, Dental care, Health, Beauty, Travel essentials, Eyecare. Online shopping enables buying international brands in one click. The brand categories, products are available in a click within no time. Shoppers can compare products for features, ingredients, price, discounts, availability, and suggestions for use. Hence, online shopping is becoming an enjoyable experience for the shopper.
Secondly, buying personal care products using an online platform empowers shoppers to compare different products and their reviews. Product reviews are very influential in enabling sales. Personal care products with favourable reviews have a higher chance of selling compared to the products with a relatively lower review. The brands also have customer reviews, enabling the shoppers the ease of using filters to sort products.
Lastly, online shopping provides a whole range of lucrative options to shoppers, which ease their purchase experience. Some of these options include convenient features, better discounts, information on trending personal care products, newly launched products, top brands, most sought off products, festive discounts, and bulk sale discounts. There are videos available for the shoppers to view how the personal care product looks like when they open the box post-purchase, or how they can use the product post-purchase.
To sum up, online shopping is a shift from transactional buying to an experiential buying for shoppers. The shoppers are now better informed about the personal care products, reviews, and buying experiences that are making online shopping a preferred choice. Thus, online shopping of personal care products is winning the trust of the customers.